Beyond glasses by IgenDesign has won Silver A’Design Award

We are proud to announce that IgenDesign’s Beyond glasses project has been awarded with Silver Award in Social Design category at the prestigious A’Design Award, one of the biggest and most important international design awards in the world. Beyond glasses were chosen for winning silver award out of 35.559 submitted projects from 180 countries.

Beyond is a glasses collection for blind people. We started this project with the kind help of the National Institute for the Blind in Hungary to torn down the walls between the Blind and the Sighted.

We believe that social integration of the blind can’t focus solely on functional accessibility but needs emotional inclusiveness as well. Many of the sighted still feel embarrassed or sorry when they see a blind person. But the Blind thank them, don’t need that sorry. Sorry only creates distance. These walls must be torn down. Social integration isn’t necessary so that sighted people can have a relieved conscience but because we simply need each other – that’s why we live together in a society. The Beyond glasses act as a symbol: Seeing beyond prejudice and sorry. Seeing beyond the dark glasses. Beyond all these you will meet someone… – Learn more about Beyond glasses.

New success of the Gris water saving system on the Hungarian Design Week!

Gris water saving system has recently won the Special Price Awarded by the State Secretariat for Higher Education of the Ministry of Human Capacities within the framework of the Hungarian Design Award. The Gris system has also won the iF design award and the A’design award this year.

Alberto talks about Gris water saving system on Kossuth Radio in Hungary

‘Fogo’ designed by Alberto Vasquez has been published in SendPoints inspiring book called Creative Product Design

The Removable Handles called Fogo designed by Alberto Vasquez has been part of SendPoints collection in Creative Product Design. Check the review of SendPoints:

The advancement in technology and the use of new materials, the increase of public environmental protection awareness, as well as people’s seeking for better, easier and multifunctional living, bring fresh challenges to product design. Creative Product Design presents and analyses creative products in everyday life from various parts of the world. The book features five parts: lamps, tables & chairs, shelves & cabinets, kitchenware & containers and tools.

Gris water-saving-system designed by Alberto Vasquez has won one of the largest international design award!

One of the largest international design awards for young design talent is being held for the seventh time: the iF concept design award. This year In the iF concept design award 2014 altogether 11,847 valid entries have been contributed!

We are proud to announce Gris water-saving-system, designed by Alberto Vasquez, founder of IgenDesign, has been awarded with the iF concept design award 2014! 

“When I first got notified about the result, I was incredibly excited because this proves that the issue of decreasing potable water resources is getting so much attention by the world and is taken very seriously by organizations like iF. Thank you so much for this great award to the people who needs the water the most!” Said Alberto when he was notified by iF about winning the award.

What does it depend on wether a revolutionary innovative product can spread around or not?

We’ve experienced thousand times when companies announced a new innovative and genial product and than due to some mystical wonders it doesn’t spread around, doesn’t integrate into the blood circulation of the society or the project even turns into a financial catastrophe.

It also happens plenty of times that an entrepreneur has a genial product idea and put everything on that one card. It unquestionably seems that people has a huge need on that product and the prospects themselves are aware of their need and that the product can fulfill it, they are even ok with the pricing too, but the product still doesn’t get popular, does not get spread around. What does it depend on wether a revolutionary innovative product can spread or not?

As I mentioned in an earlier article, innovation is inevitable in today’s competitions: Nowadays it is the only thing that can keep a business in the ring. Today innovation is not just some social responsibility of a corporation or some charity for humanity but it is an indispensable business strategy of surviving and growing. However what if your innovation just doesn’t spread? If it won’t be popular, it won’t be sellable as well…

Companies has designed and manufactured greywater-systems since the late 40’s. So if these systems has a 70 year past just like the telephone system and there would be a serious need for them why they haven’t spread around the world?

Making the first aluminium prototype of the ‘Flow’ lamp

Double-o-Technologies works insanely hard on making ‘Flow’ happen. They really want to bring this product to the people!

What is Flow: How do you create effective lighting when there’s no way to get to the grid? Learn more about the Flow lamp designed by Alberto Vasquez, founder of IgenDesign!

Click here to see more photos behind the sceene:

The Flow lamp’s success has reached even Taiwan!:)

One of our most succesful design-work called Flow has reached even Taiwan! Our colegue, Peter has noticed it when he was in a design workshop in Taiwan and an exciting recently published book called Design by Nature in Mandarin language caught his attention. Design by Nature is a book about universal principles that carry into all design, including graphics, architecture, interiors, industrial and product design, and art.

What an Earth can designers give to a Space Tech Company?

The goal of the competition called Google Lunar X Prize (GLXP) is to give inspiration for developing new technologies on the field of space research. The grand prize will be won by the team – financed by private equity – which can first accomplish the given criteria that is to send a spacecraft to the Moon until 2014. 26 out of 33 participants are still in the competition in the project also known as Moon 2.0. One of them is the Hungarian Puli Space Technologies.

Puli Space Technologies came to the Moholy-Nagy University of Art and Design to organize a super intensive 5-day-workshop to design a Lunar Rover. The aim of the workshop was to help the Puli Space Team’s work at the competition with finding new solutions and ideas for the spacecraft and the lunar rover that will be sent to the Moon. Check out what we’ve brought together!

Why design is the most powerful force to grow your business – PART 3

Welcome back!  Here we are with #3 in this series on my “List of 3 special design force″ — the 3 main design tools of what I would consider the best “forces” to grow a business.

This article will make a LOT more sense if you’ve already Article #1 and Article #2 in the series, so if you haven’t already, please do that.

Assuming you have, then great – let’s dig in.

Design Force #3:  Liberation from price competition

The priceless thing that design can give your business is that it makes your products free from price competition once and for all!

Can you imagine? It means that you will never ever have to compete again with prices, you will never have to care about competitors prices and people still want to buy from you and they will adore your product. You can impose the prices of your product that really meets its Value and you can make the profit that you really deserves.

Most of the companies simply cannot imagine their business without price competition. The reason behind is that they have never aproached this issue from a Design perspective.

The problem is that discounted prices don’t message anything but how much should you pay in reality for it. When a company gives a discount they take away the focus from the value of their product and move it right on its price.

In order to keep your prices high you need to be able to sell the Value of your product. You need to constantly point your prospects focus on the Value of your product not on the price.

When a company begins or participates in a price competition they strive to sell that product as cheap as possible increasingly lowering their profit. Doing all this instead of striving to sell it on its original or even higher price and giving higher value and quality: definitely higher than competitors. The goal is to constantly point your prospective customers’ attention on that you give them a better product than the competitors.

Even the tiniest discount has a harmful influence on the integrity of your prices because next time it can make quite difficult to achieve at that same customer not to focus on the price but to concentrate on the value.

So, why can great design make you free from price competition?