If it isn’t sellable it isn’t even good design?

A design of a product can be evaluated from several perspective. So varied that a whole industry is based on judging it: design magazines, design contests, design festivals of big cities etc. Thousands of exhibitons, critics and jurnalists are specialized on judging wether that certain design is enough innovative, modernistic, exciting, valiant, aesthetic or enthralling. Most of the times they devote all the priotity to these kind of aspects.

NewYork design week 2013 – via Core77

We belive at IgenDesign, if a design – or any kind of artwork – is ’good’, the proof is that people pay for it, and not the „wow, how amazing is this” reaction. I understand if it seems prety unromantic from a design studio, but wach how much people are willing to pay for a Picasso and how much for a portrait drawer on the street. Or how much have been payed to Michelangello for painting the Sistine Chapel.

People proove with their money how much value does it mean for them. So it means that everything that is sellable is valuable for the society!

BE OPEN – last day

Last day of my trip. After my last authentic Italian Cappuccino and breakfast I had to say goodbye from the incredibly inspirational town of Milan and get to the airport.

I was impressed on how professional and well organized was the Be Open to the Future event. The 5 days that I spent in Milano was unforgettable. I was exposed to a great many stimulus and inspiration those days. The conference was super-impressive in terms of the presentations and the design of the scenery as well. It was such a magnificent feeling listening to the design profession’s top representatives’ thoughts about the future.

BE OPEN – day four

After a fast breakfast we began our 2nd tour around the best locations of Milan Design Week with our guide. You can see some new pics about it in this gallery:

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After the tour we participated on the last day of the conference. The topic of the 3rd day is Unique & Universal. Speakers: Ilse Crawford (Design expert), Paola Navone (Architect and designer), Stuart Parr (designer and entrepreneur), Gaetano Pesce (architect and designer), Daniel Rozensztroch (art director Merci Paris), Patricia Urquiola (architect and designer). You can watch the presentation here.

I think that the BeOpenFuture was an incredibly professional event and I hope that they will organize more and more such great events for a long time. I think it is very important to let talented students get in touch with such a highly professional people/ambient/company. To feel their energy, their huge professional calling and their enthusiasm. These are amazingly powerful driving forces which are extremely inspiring for a designer student. Meanwhile I am absolutely agreed with the message of the event: we must consciously take care of the future.

BE OPEN – day three

The topic of the 2nd day of the conference was Daily & Happy. Speakers: Julian Schnabel (painter), Alberto Alessi (entrepreneur & managing director of Alessi), Carlo Cracco (chef), Elio Fiorucci (entrepreneur, fashion designer), Edson Matsuo (creative director of Grendene), Vladimir Pirojkov (designer and president AstraRossa).

My top favorite presentation was by Vladimir Pirojkov (designer and president of AstraRossa). He talked about the transformation of transportation from 2D to 3D, and about achievable flying cars and space-hotels orbiting around Earth as their current projects they are working on. I was entirely impressed by the fact that what I could have imagined only for the next 20 years is literally happening right now! I was shaken up and filled with excitement by these impassioned presentations, where you can see that the presenters are how madly in love with what they do and that they don’t know the term impossible. I’m dreaming by my hart about counting among these people and doing my job with this huge professionalism. You can watch this day’s peresentations here.

Beside the events of the conference, thanks to the organizer we could visit the most exciting locations of Fuori Salone with a very helpful guide. At these exhibitions I was fascinated again by the amazing refinement, elegance and creativity of the Italian design. Here is some pics about the exhibition of Fuori Salone!